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Know your impact at the time of purchase

Forget vague giving back statements

You know the ones, like 1% of profits go to saving our environment or girls education...

That's great, not knocking it! Any form of give back is way better than none πŸ’–

But what's the:
  • Amount of 1% of profits? Is it $100, $500, or over $30k?!
  • Specific NGO that received it? Who got the money?
  • Impact of those funds? Did it say, plant 100 trees or go to a hard to measure area, like advocacy?

You wanna know how your money is going to be used when you donate to a charity

Why not hold businesses to the same standard?

It's still your money.

Aren't you curious what impact your purchase made? It's easy to overlook because it's a "feel good bonus" on top of the item you needed to buy anyway. Or maybe you simply don't care - you do you - we got your karma covered!

😘 Here there's no BS

Impact is Measured

Social Impact Partners

Chill Foundation

Chill inspires young people through boardsports - like snow and surf - to build a more equitable outdoor community.

Chill works with existing youth agencies as an extension to their program offerings. This means they aren't reinventing the wheel; they're supporting kids programs already happening and adding to them. They're teaching kids 6-core values: respect, courage, patience, persistence, responsibility, and pride - alongside learning to snowboard, surf, skate, or paddle-board.

Chill is our partner because they're helping make snowboarding and surfing more accessible to all. The next generation of snowboarders and surfers needs to be inclusive.

You can cover a 1 hour lesson to teach a kid to snowboard with a single purchase of Surf+Slope!

*Based on national average program costs of group rentals and instruction per hour including in-kind support.

SeaTrees by Sustainable Surf

SeaTrees supports communities and scientists who protect and regenerateΒ blue carbon coastal ecosystemsΒ - which can be up to 5-10x more effective than rainforests at removing carbon from the air.

They do so by planting mangrove trees, restoring kelp forests, seagrass meadows, coral reefs, and coastal watersheds.

Supporting the regeneration of coastal dune ecosystems captures carbon, increases storm protection, prevents erosion, and protects threatened species, native habitats, and neighboring coral reefs.

You can restore 20 square feet of degraded coastal dunes in the Florida Keys with a single purchase of Surf+Slope!

πŸ“20 square feet is more than two 9' longboards or three 6' shortboardsπŸ„ Or similar to five 10-12-year-old kids snowboards πŸ‚

You choose your purchase's impact:

a) Cover 1-hour lesson to teach a kid to snowboard

OR

b) Restore 20 square-feet of degradedΒ coastal dunes

Simply click "Choose Causes" below before buying πŸ‘‡

Ready to choose now?

  • Surf+Slope | Dynamic Multi-Climate Care
  • Surf+Slope | Dynamic Multi-Climate Care
  • Surf+Slope | Dynamic Multi-Climate Care
  • Surf+Slope | Dynamic Multi-Climate Care
  • Surf+Slope | Dynamic Multi-Climate Care
  • Surf+Slope | Dynamic Multi-Climate Care
  • Surf+Slope | Dynamic Multi-Climate Care
  • Surf+Slope | Dynamic Multi-Climate Care
  • Surf+Slope | Dynamic Multi-Climate Care
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 Deliver every 30 days

Transparency

Just under $6 or 4% of every purchase goes to the cause you select above

Member of 1% for the Planet

1% for the Planet is a global network with thousands of businesses and environmental organizations working together to support people and the planet.

Members commit to donating at least 1% of annual sales directly to environmental organizations. Collective action adds up!

Note: You'll learn exactly how much of Nation Botanics' annual sales go to our partner orgs after our first year. It exceeds 1% 😁

Social impact by design

Measuring Impact

Is super hard

It's complex, involves many different aspects, both long-term and indirect effects are really difficult to measure. Plus, there isn't a uniform way to do so because each scenario is one of kind. What you measure is unique in each. It's hard to get this data too, especially as it's qualitative and quantitative.

πŸ€“ Breakdown: Qualitative measurement covers qualities, understanding experiences, and focusing on how it feels. Whereas, quantitative measurement involves numerical data, specific quantities, and demonstrates how much in measurable results and statistics. Both are important in impact measurement and evaluation.

It's not only challenging but it can be costly and time-consuming to gather the information needed to truly understand the impact an initiative or business is making in society. It's one of the greatest challenges in the non profit world, and increasingly so in the business world.

Our Harder to Measure Areas

While Nation Botanics' entire ecosystem is intentionally designed to do good - from our native plant ingredients, local suppliers, environmentally friendly packaging, to our nonprofit partnerships forged - evaluating and measuring it's direct benefits is challenging.

This is why you deserve to know your purchases direct social impact from it's give back - to the Chill Foundation or SeaTrees - at the time of purchase.

The other social, community, economical, and environmental benefits Surf+Slope contributes to is multifaceted and much harder to measure.

Yet, actions will be taken to begin to measure how Nation Botanics is contributing.

Two examples illustrate the complexity

  • Bettering Livelihoods

    Determining how much Nation's partnership help improve the livelihoods of the 22 local businesses and farmers Nation works with is tricky.

    How much did it help their bottom line? The communities they live in?

    This data is not readily available, and complicated for even a team of experts to measure.

  • Lowest Carbon

    Nation Botanics has one of the low(est) ingredient carbon footprints in the beauty industry.

    Yet, how good is this if no other company is measuring?

    There's nothing to evaluate it against until others measure their ingredient carbon footprint. Select brands are just starting to measure their packaging carbon footprint, so it'll take time.

Let's normalize social impact measurement and evaluation in business

To measure as much as possible, and communicate the results to you, so we all know how Surf+Slope - or whatever you're buying! - is doing good.

Nation Botanics plans to do so where possible.

As the founder, social impact measurement and evaluation is super important to me. It was a big part of my job working at nonprofits and with the public sector. It's key to see if, how, and where you are making a difference in the world. So, of course I want to do so with Nation Botanics.

Want to learn more and be part of something bigger? Don't forget to joinπŸ‘‡