You know the ones, like 1% of profits go to saving our environment or girls education...

That's great, not knocking it! Any form of give back is way better than none 💖

But what's the:

• Amount of 1% of profits? Is it $100, $500, or over $30k?!
• Specific NGO that received it? Who got the money?
• Impact of those funds? Did it say, plant 100 trees or go to a hard to measure area, like advocacy?

Chill inspires young people through boardsports - like snow and surf - to build a more equitable outdoor community.

Chill works with existing youth agencies as an extension to their program offerings. This means they aren't reinventing the wheel; they're supporting kids programs already happening and adding to them. They're teaching kids 6-core values: respect, courage, patience, persistence, responsibility, and pride - alongside learning to snowboard, surf, skate, or paddle-board.

Chill is our partner because they're helping make snowboarding and surfing more accessible to all. The next generation of snowboarders and surfers needs to be inclusive.

You can cover a 1 hour lesson to teach a kid to snowboard with a single purchase of Surf+Slope!

*Based on national average program costs of group rentals and instruction per hour including in-kind support.

SeaTrees supports communities and scientists who protect and regenerate blue carbon coastal ecosystems - which can be up to 5-10x more effective than rainforests at removing carbon from the air.

They do so by planting mangrove trees, restoring kelp forests, seagrass meadows, coral reefs, and coastal watersheds.

Supporting the regeneration of coastal dune ecosystems captures carbon, increases storm protection, prevents erosion, and protects threatened species, native habitats, and neighboring coral reefs.

You can restore 20 square feet of degraded coastal dunes in the Florida Keys with a single purchase of Surf+Slope!

📐20 square feet is more than two 9' longboards or three 6' shortboards🏄 Or similar to five 10-12-year-old kids snowboards 🏂

1% for the Planet is a global network with thousands of businesses and environmental organizations working together to support people and the planet.

Members commit to donating at least 1% of annual sales directly to environmental organizations. Collective action adds up!

Note: You'll learn exactly how much of Nation Botanics' annual sales go to our partner orgs after our first year. It exceeds 1% 😁

Is super hard

It's complex, involves many different aspects, both long-term and indirect effects are really difficult to measure. Plus, there isn't a uniform way to do so because each scenario is one of kind. What you measure is unique in each. It's hard to get this data too, especially as it's qualitative and quantitative.

🤓 Breakdown: Qualitative measurement covers qualities, understanding experiences, and focusing on how it feels. Whereas, quantitative measurement involves numerical data, specific quantities, and demonstrates how much in measurable results and statistics. Both are important in impact measurement and evaluation.

It's not only challenging but it can be costly and time-consuming to gather the information needed to truly understand the impact an initiative or business is making in society. It's one of the greatest challenges in the non profit world, and increasingly so in the business world.

While Nation Botanics' entire ecosystem is intentionally designed to do good - from our native plant ingredients, local suppliers, environmentally friendly packaging, to our nonprofit partnerships forged - evaluating and measuring it's direct benefits is challenging.

This is why you deserve to know your purchases direct social impact from it's give back - to the Chill Foundation or SeaTrees - at the time of purchase.

The other social, community, economical, and environmental benefits Surf+Slope contributes to is multifaceted and much harder to measure.

Yet, actions will be taken to begin to measure how Nation Botanics is contributing.